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Myth, delusion, reality—is there really such a thing as enduring love?  Fact or fiction, the concept itself is worth its weight in gold for it’s inspirational and provocative values.  Pop songs and cheap sentiment vehicles aside, love has the distinction of being a subject that has been done and done to death without ever going out of style simply because it really is that powerful and enduring.  Sure there are failed relationships across the board but there are also long-running successes such as The Love Festival!  Not only does The Love Festival have staying power, its sheer awesomeness has also resulted in propagation and the spreading of love, love, and more love.  From all over the nation (Las Vegas, Hawaii, San Francisco, Colorado, Los Angeles to name a few key cities), the heart-pumping festival has kept the love for electronic dance music, dance and celebration burning brightly year after year.

This August 21st, The Love Festival Los Angeles returns to the Los Angeles Memorial Coliseum and Sports Arena for its 18th Annual Generation Celebration extravaganza!  For  this year’s soundscape, Go Ventures has so far lined up Bad Boy Bill, Richard Vission, AN21, Cedric Gervais, DJ Reza, Junior Sanchez, Bass Kleph, Matt Darey, Tom Novy, Inpetto, Micha Moor and many more yet to be announced beat-serving bests to keep the love flowing.  So is there such a thing as enduring love after all?  The answer is a resounding “Yes”. It may not be all wine and roses but it’s a whole lot of music, rhythm and heart.