San Francisco Bay Area is a major breeding ground for an abundance of musical talent, and with this movement came Sven Soderlund, who has 38 years of playing live locally under his belt as a rock & metal guitarist turned crooner/vocalist 6 years ago in his newest big band project. A native of San Francisco, Sven came from a musically talented family as his father played clarinet and saxophone, and his mother played piano and vocals in a local rock band Timberline in the mid 70's here in San Francisco. 

After recording and playing live in multiple different metal, rock, & punk influenced projects as a guitarist, Sven decided to branch out a bit with the knowledge & talent and start singing a style of music he heard as a young child, and wanted to front an orchestra ideally for many years covering the likes of Frank Sinatra, Tony Bennett and other classic crooners with his own twist recently that he's working on such as adding some originals and rock songs that swing. "I’m here to bend the rules of this style, and some people couldn't believe I would do this.

Sven released his 1st album in Oct 2019 just self-titled “Sven & The Masterful Orchestra” available on all digital platforms like Spotify, Apple Music/iTunes, Pandora, Deezer, YouTube, Amazon Music, etc. And also a holiday single in Dec 2020 of the Mel Torme classic “The Christmas song”. Sven is in the middle of pre-production for dropping a single from the album in Jan, and also his sophomore release to be released in the spring of 2024 which will include some more classics, a rock hit, an R&B tune, and an original as well. Hope to see you all next year in February!