The best prices must be found online! Box office or gate sales day of show pricing MUST differentiate significantly to train/incentivize the customer to buy online or miss out. The gate/box office day of show price will increase substantially (if it was $10 it might become $20, etc) in order to shout out the wisdom of buying online or by mobile for $10.

1. Our partnership with Riverfest in Little Rock, AK informed us that even customers in highly challenged, smaller markets with low median income levels and high unemployment rates still have access to computers and mobile phones. Conversion success requires "training in the audience" to what they already know through eBay and Amazon...prices are dynamic and the best ones are found online.


2. How high to price for VIP or package offers? More value for a higher price can be a good thing using a guide that the customer should perceive the added value of what you are giving them to be 3X or more than the actual price charged. So if the cost goest up $10 they should perceive they will get $25-30 of perceived value for the dollar (more drinks, no waiting in lines, more shade, toilets, etc).


3. Each online special (some recommend one small weekly promotion, one big monthly event) is a new opportunity to get fans talking and sharing with others. It is not necessary to make the "sales and special offers" campaign so rigid (i.e. only three basic price levels over time). Flavorus event editing allows you to engage the audience with sporadic and planned promo deals at any time. Think airline industry - they have had great success doing this to get people thinking, talking and sharing their prices!


4. Employ at least one or more quantity based early offers: "Only 100 of these available - get them before they go"


5. Employ at least one or more time based tier specials: "This price available for 1 week ONLY!"


6. Try a bundle this year (t-shirt plus ticket plus hat etc) or very limited 4 packs - 4 tickets from the price of 1


7. Issue a promo code giving a great reduction to all email customers who bought online last year - this is step one to build an informal affinity program. What else can you provide them this year or next?


8. Issue a SECOND promo code to the same group for less of a discount that they can share with their friends for 2016